Armstrong proudly partners CCF’s Completely Customer Focused ethos


Posted on: 20th July 2018




Armstrong Ceilings and CCF first partnered several decades ago, when CCF specialised in ceilings, but CCF has now evolved to offer an extensive range of interior solutions and become one of the manufacturer’s largest distributors, if not THE largest.


While CCF’s “Completely Customer Focused” campaign is relatively new, the three key pillars upon which its values have been built are those common factors and philosophy which have made the partnership with Armstrong so successful.


This joined-up approach to sales, marketing and logistics was marked at the start of this year when Armstrong became one of only eight manufacturers, and the only branded ceilings manufacturer, to become official CCF Completely Customer Focused Partners, with a representative on the CCF “Completely Customer Focused” campaign tour.


The roadshow was designed to bring branch colleagues up to date with initiatives from suppliers like Armstrong that support CCF’s Completely Customer Focused campaign.


In an increasingly competitive market contractors are looking for best value. CCF’s Completely Customer Focused strategy aims to give customers just that and Armstrong partners that focus in the following ways:


Comprehensive product range


Armstrong supports CCF’s objective to offer a fully-compliant and complete system solution range by offering its complete portfolio through CCF. Nothing is held back and this includes mineral, metal, mesh metal, wood and wood-effect tiles, canopies and baffles, and suspension systems.


The Armstrong range offers cost-effective to completely bespoke designs, with full-system solutions backed up by Armstrong’s peerless 30-year systems warranty. All mineral tiles, whether they are new tile off-cuts or tiles at the end of their lives, are also able to be recycled through Armstrong’s pioneering scheme to save CCF’s contractor customers money by diverting waste from landfill.


Nationwide delivery


CCF’s focus on this area is also mirrored by Armstrong through its exceptional, if not unrivalled, availability, with the majority of the range available on a next-day delivery.


Service and advice you can trust


Last year, CCF identified that deliveries of pallets of 40 cartons high was a Health and Safety concern so Armstrong now deliver pallets of 20 cartons high. These are double-stacked to reduce the requirement for additional deliveries/vehicle movements.


Armstrong has also been working with CCF over the past few years to identify people within branches who would be suitable for specialist advanced training. This takes place at Armstrong’s dedicated training and installation school at Team Valley, the manufacturing and distribution facility in Gateshead. Armstrong’s technical helpline is also on hand for queries at any time.


It is service like this which gives Armstrong confidence that its own Completely Customer Focused ethos makes it the first-choice ceiling brand in CCF branches.


For the full Armstrong range of products, technical drawings and installation details view Armstrong’s new guide to Ceiling and Wall Solutions.